Who Hit the Democrats with a Clue Stick?

It seems that Democrats are looking to stop running away from Obamacare, (a good idea, the Dems own it whether they like it or not) and instead want to push for a minimum wage increase as their signature issue for 2014:

Democratic Party leaders, bruised by months of attacks on the new health care program, have found an issue they believe can lift their fortunes both locally and nationally in 2014: an increase in the minimum wage.

The effort to take advantage of growing populism among voters in both parties is being coordinated by officials from the White House, labor unions and liberal advocacy groups.

In a series of strategy meetings and conference calls among them in recent weeks, they have focused on two levels: an effort to raise the federal minimum wage, which will be pushed by President Obama and congressional leaders, and a campaign to place state-level minimum wage proposals on the ballot in states with hotly contested congressional races.

With polls showing widespread support for an increase in the $7.25-per-hour federal minimum wage among both Republican and Democratic voters, top Democrats see not only a wedge issue that they hope will place Republican candidates in a difficult position, but also a tool with which to enlarge the electorate in a nonpresidential election, when turnout among minorities and youths typically drops off.

“It puts Republicans on the wrong side of an important value issue when it comes to fairness,” said Dan Pfeiffer, the president’s senior adviser. “You can make a very strong case that this will be a helpful issue for Democrats in 2014. But the goal here is to actually get it done. That’s why the president put it on the agenda.”

This is good politics, and good policy, though having your hired guns run to the press (I'm talking to you, Mr. Pfeiffer) crowing about how this is such good politics does not serve to reinforce their message.

The minimum wage fight is an opportunity to create a space for the discussion about political values on a terrain that favors Democrats, it's not about allowing self important political consultants crow about their genius.